Irene Lopez


Trivessa is the name under which Irene Lopez has built her media planning and marketing consultation practice.

The experience that Irene brings is gained from a number of client categories including packaged goods, automotive, financial services, retail, home building, entertainment, healthcare and aerospace. She also has expertise is in the travel category having oversaw planning teams for luxury travel brands such as Cunard Line, Princess Cruises, Kapalua Bay Hotel, Shutters on the Beach, La Quinta Resort, The Westin Maui, The Westin Kauai and The Westin St. Francis.

She has worked in the planning department of the LA offices of IPG’s McCann–Erikson, Dailey & Associates and Suissa Miller as well as the Dentsu/Y&R joint venture Lord, Dentsu & Partners. She began her career at Chiat/Day. She has consulted with agencies such as Carat, Revolution Media, Media Matters, InterMedia and US International Media.

Her functional experience includes consumer insights, as well as media planning and negotiations across nearly all media such as national and local television and radio, national and local print, out-of-home, and digital.

Irene wrote and presented an extensive analysis of emerging new media which played a large role in expanding the Princess Cruises media plan to include digital for the first time. She has also written white papers on a variety of topics including Streaming Radio, Mobile Advertising, QR Codes, Marketing to Moms, Marketing to Millennials, and Marketing to Hispanics

In addition to her media planning background, Irene has sat on the sales and marketing sides of the desk. She sold digital media for the American Express Digital Media Group (travelandleisure.com, foodandwine.com, americanexpress.com) and Slacker Music and sold print media for Marvel Comics. In a recession economy, she grew her territory +35% for ADMG and closed the first sale among the Slacker outside sales force.

On the marketing side, she consulted for AYSO (American Youth Soccer Organization) in the Sponsorship group and assisted with the re-design of their sponsorship sales presentation and media kit. She moved the sponsorship sales team from an excel-based system of tracking leads to a cloud-based CRM platform for tracking leads and deals. Using her sales expertise, she assisted in closing several sponsorship deals and handed over a pipeline with numerous deals at the conclusion of her consulting contract.

Along with her husband, Irene is co-owner of WebSafe Academy which is dedicated to helping parents keep their kids safe online. Irene utilizes her marketing expertise as Vice President and CMO for WebSafe Academy to handle all aspects of marketing for the business. She also writes the Mom’s View blog.

In her spare time, Irene does volunteer work with a local school, her church, and the organization Pencils for Kids, Inc. She enjoys traveling, gardening and staying up to date on trends in the ad industry.

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