About

Irene Lopez

Owner

Welcome to Trivessa – a full service media planning and marketing consultation service owned by advertising and marketing professional, Irene Lopez.

Irene has experience across a number of client categories including packaged goods, automotive, financial services, retail, home building, entertainment, healthcare, education, aerospace and more. She also has vast expertise is in the travel category having oversaw planning teams for luxury travel brands such as Cunard Line, Princess Cruises, Kapalua Bay Hotel, Shutters on the Beach, Camino Real Hotels and Resorts, The Westin Maui, The Westin Kauai and The Westin St. Francis.

She has worked in the planning department of a number of major LA ad agencies including IPG’s McCann–Erikson, Dailey & Associates and Suissa Miller as well as the Dentsu/Y&R joint venture Lord, Dentsu & Partners. She began her career at the renowned Chiat\Day. She has consulted with agencies such as Carat, Rubin, Postaer & Associations, Revolution Media, InterMedia and US International Media.

Her functional experience includes consumer insights, media planning & negotiations across nearly all media such as national and local television and radio, national and local print, out-of-home, and digital/social media.

Irene has written and presented an extensive analysis of emerging new media which played a large role in expanding the Princess Cruises media plan to include digital for the first time. She has also written white papers on a variety of topics including Streaming Radio, Mobile Advertising, QR Codes, Marketing to Moms, Marketing to Millennials, and Marketing to Hispanics

In addition to her media planning background, Irene has experience in other marketing disciples including ad sales and client marketing. She sold digital media for the American Express Digital Media Group (travelandleisure.com, foodandwine.com, americanexpress.com) and Slacker Music and sold print media for Marvel Comics. In a recessionary economy, she grew her territory +35% for ADMG and closed the first sale among the Slacker outside sales force.

On the marketing side, she consulted for AYSO (American Youth Soccer Organization) in the Sponsorship group and assisted with the re-design of their sponsorship sales presentation and media kit. She moved the sponsorship sales team from a cumbersome excel-based system of tracking leads to a cloud-based CRM platform for tracking leads and deals. Using her sales expertise, she assisted in closing several sponsorship deals and handed over a pipeline with deals in the seven figures at the conclusion of her consulting contract.

Along with her husband, Irene is co-owner of WebSafe Academy which has the mission of Helping parents keep their kids safe online. Irene utilizes her marketing expertise as Vice President and CMO for WebSafe Academy to handle all aspects of marketing for the business. This responsibility has allowed her to expand her social media, graphic design and WordPress skills.

Irene believes in giving back and has provided pro-bono services for the non-profit, Pencils for Kids, Inc. She has managed their events through Eventbrite and provided graphic design for invitations, print ads, posters and social media content. In addition to this pro-bono work, Irene volunteers with a local school and her church.

If you would like information on how Trivessa can help your business or your clients, please reach out using the contact form or by phone.

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