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The Importance of Website SSL

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Maybe you have you heard of SSL and are curious to understand what it is and what it means for your website. In this, we will explain the importance of a website SSL, and why this should be of concern to you as a small business owner. We will also provide instructions on how to determine if your website has an SSL and what to do if you do not have one.

 

What is a website SSL? And what does it do?

 

SSL stands for Secure Sockets Layer and is also it serves a number of very important purposes on your website. Some of those functions are front facing, or toward your website user. Some of the of those functions are in the background and are in integral to the safety and protection of your website and to the integral to the organic of your website. Regardless, the importance of SSL cannot be understated.

Protection

It is used to protect your website from nefarious site visitors. A website SSL also protects your customers from hackers aiming to steal user data such as email addresses, credit card information, and social security numbers. No user should ever enter any personal information on a site that does not have an SSL.

 

Authenticity

SSL lets your visitors know they’ve arrived at the correct site. Further, most browsers will prevent insecure sites from loading by presenting a warning to the user. If a user comes across this warning, they are not likely to proceed to your site. They will go elsewhere.

 

Also read: Pivot Your Brick-and-Mortar Business to eCommerce

 

Search

A website with SSL greatly enhances SEO. Google means business when it comes to security. Google will not rank sites in search that do not have an SSL certificate. If your site does not have an SSL and misses out on inclusion in Google search results, that will most likely lead to lost revenue.

 

How to determine if your site has SSL

 

When a site has SSL, it is recognizable by the small lock in front of the URL and the designation of “https” at the beginning of the URL. A site URL that starts with “http” does not have SSL.

 

https versus http on a website URL

 

Need help with your site?

 

If your site is lacking an SSL, we can help! It may be as simple as getting an SSL certificate for your site. The SSL certificate itself may be free, depending on your website plan. Or maybe your website is outdated and in need of a re-design. If so, we include an SSL certificate in all new websites and website re-designs! We do website design and development, WordPress Care Plans, website audits, and as-needed support with our HelpMe! service. We offer a free, no obligation consultation. Give us a call, send us an email, or schedule a time to chat directly on our calendar. We look forward to assisting you!

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